Business Analytics
Business Intelligence, Performance Management, Business Analytics… Many different definitions are available for each and every one of these business terms. Bottom-line however, they all refer to delivering information for decision-making in order for organizations to improve their business outcome.
Business Analytics is about utilizing relevant information available inside and outside of organizations, whether this is structured information coming from ERP-type applications to unstructured information coming from sources such as social networks. Business Analytics is geared towards creating insight for the whole of the organization and comprises:
- Insight on past performance
- Real-time insight
- Planned foresight
- Predictive foresight
Business Analytics combines the capability to monitor, report, analyze, plan and predict in order to achieve improved business outcome.
